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The 128th Canton Fair


A cloud opening ceremony for the 128th China Import and Export Fair was conducted in Guangzhou on October 15. China needs the Canton Fair to expand its foreign trade and become more accessible to the outside world. Under unique circumstances, the Chinese government has chosen to hold the Canton Fair online and conduct “cloud promotion, cloud invitation, cloud signing” on a global scale, inviting domestic and foreign buyers to participate in the meeting to aid foreign trade companies in connecting and exploring the domestic consumer market and to produce more new opportunities for the international business community to collaborate closely and share development.

As the leading garment import and export company in the Ningbo city, we have more than 50 staff members, we cover men’s, ladies’ and kids’ wear and also own our own brand— Noihsaf, having independent designing and professional technical teams, specializing in all kinds of knitting and thin woven styles. In addition, we are very conscious towards environmental issues and received the quality and environmental management system certification of ISO9001:2008 and ISO14001:2004.

For the second time to participate in the online Canton Fair, we followed the excellent strategies of the previous Canton Fair, such as full preparation beforehand, clear themes for each live broadcast, and detailed introduction of the company’s five major products. At the same time, we have absorbed the previous experience and overcome the difficulties encountered in the live broadcast in the first half of the year,  including the prior inspection and debugging of the live broadcast equipment. We invited experienced salesmen with good oral English for a long time to introduce the English products. With previous experience, our company is obviously more proficient in this live broadcast, able to face unexpected situations.

In the face of the current uncertainties in overseas markets, the online live broadcast of the Canton Fair also reduces the cost and risk of developing customer sources to a certain extent. As a traditional foreign trade company, we must make good use of this opportunity, follow the market situation to expand new channels, and make a new stride in the development of overseas markets.